Chicken Treat, a fast food company in Australia, has embarked on a new social media campaign… with the help of Betty the chicken. The campaign is called #chickentweet and it is exactly what it sounds like. Betty started tweeting on October 8 in an attempt to get into the Guinness Book of World Records. Her goal is to tweet a five-letter word in English.
The chain’s CEO, Mimma Battista, told Perth Now, “Social media is a powerful and instant way for us to have a conversation with our customers. We felt the #chickentweet idea would reflect that in lighthearted and unique way.”
YouTube
See some of what she’s tweeted so far:
5VBF3YR – MNH Z.80PLVBCFFX7 S L ZF MJGN =/L,5 Z M ZAA , 5E4VYR GU S #chickentweet
— Chicken Treat (@ChickenTreat) October 13, 2015
TR DZSM, WSAQ #chickentweet
— Chicken Treat (@ChickenTreat) October 13, 2015
XS -=0/……… hu b -0= ,, 0OP.,, ,ML. #chickentweet
— Chicken Treat (@ChickenTreat) October 13, 2015
RS5V U, DNUJ 576I8- BC 789UMJ / ZX 6 87Y6GU 0P 0 =-/O9 00O90.MKL 1 5Z R =VF4 MKILO0=- W EW2QZZZ QWE21 CBJ45NBKMMGK = #chickentweet
— Chicken Treat (@ChickenTreat) October 13, 2015
uu ====================================== #chickentweet
— Chicken Treat (@ChickenTreat) October 13, 2015
The RSPCA-approved campaign will run through November, according to Perth Now. Will Betty reach her goal? Visit Chicken Treat on Twitter to find out.
