Producers in Texas are carving out a market for locally grown artichokes.
It was cool and overcast during the recent harvest of a 12-acre field of artichokes being grown by MO Produce LLC in Rancho Viejo, Texas. As the workers methodically harvested the fist-sized globes from the tops of plants, Mike Ortiz, one of the farm’s owners, oversaw the harvest and inspected the rest of the crop.
“This is our fifth year for growing artichokes here in the Rio Grande Valley, and we’ve had good success with them so far, especially with help from the Texas A&M Research and Extension Center in Uvalde,” Ortiz says.
While more than 95 percent of U.S. artichoke production is currently in California, Ortiz and his business partner, Jed Murray, a California ‘transplant’ to the Lower Rio Grande Valley, have been giving the artichoke a home where the armadillo and roadrunner roam.
“There is currently some fledgling commercial production in the Rio Grande Valley and Winter Garden area, with additional small-scale production in the Hill Country and in the Austin and Dallas area,” says Dr. Daniel Leskovar, Texas A&M AgriLife Research vegetable physiologist and Uvalde center director. “There are also many home gardeners throughout the state who grow artichokes in small veggie-garden plots. But the artichoke as a commercial crop is still a relative newcomer to Texas.”
Since 2007, Ortiz and Murray have been consulting with Leskovar on various aspects of artichoke production. He and his fellow researchers have provided them research-based information and assistance on variety selection, transplantation, irrigation and various production methods to help produce artichokes that will meet or exceed consumer expectations.
“From a production standpoint, artichokes are a reasonably low-maintenance crop,” Ortiz says. “In general, they require about the same amount of effort as, say, cabbage or onions. Plus, they have a much better profit potential than most of the traditional crops produced in the Valley.”
Murray, who also is president of the Texas Vegetable Association headquartered in nearby Mission, Texas, says customer feedback proves the operation is headed in the right direction.
“Our customers tell us they like the freshness, the nutty flavor and the big heart of the artichokes we grow here,” Murray says. “We frequently get compliments and expressions of gratitude from them.”
Murray says part of their marketing strategy is to introduce artichokes to audiences that don’t have a tradition of using them in recipes and to alert them to their many healthful qualities.
“Once they get a taste and realize how good they are, plus realize their exceptional nutritional value, they’ll want to add them to their weekly shopping list,” he says.
Both Murray and Ortiz practice what they preach, frequently cooking artichokes for their own families, which include a total of seven children between the two families.
“We make cooking artichokes a kind of family activity at my house,” Ortiz says. “I’ll parboil them in a little water and oil, plus some salt and a few spices, then put them on the grill. The kids actually fight over who gets served first.”
Otriz adds that his 97-year-old Spanish grandfather who lives nearby grew up in the tradition of eating artichokes as a part of his normal diet.
“I guess you could say he’s living proof they’re good for you,” Ortiz says jokingly.
It’s not just Rio Grande Valley-area consumers who are delighted with their artichokes, Murray says. MO Produce can now count Whole Foods, as well as another Texas-based supermarket chain, among its artichoke fan—and customer—base.
“We’re excited that we can produce a fresh, flavorful, local product that is both healthy and nutritious,” Murray says. “We also strive to leave a small carbon footprint from our production and transportation.”
Artichokes are a key food in the Mediterranean diet, which has been scientifically proven to have exceptional health benefits, says Dr. Sharon Robinson, Texas A&M AgriLife Extension Service nutrition specialist in College Station. “They are high in dietary fiber and low in calories, plus they’re rich in antioxidants and potassium,” Robinson says.
She notes that a recently completed 5-year study in Spain showed participants with heart-risk health issues following a Mediterranean-type diet had a 30 percent lower combined rate of heart attack, stroke and death from related causes than those following a typical low-fat diet.
Murray says they are assessing the possibility of organic artichoke production.
“Our research on artichoke production, which began in 2005 at the Uvalde center and in conjunction with the Food for Health Program, has shown the artichoke to be a viable alternative crop for many areas of the state,” Leskovar says. “We have studied crop yield, quality and nutritional aspects of several different varieties of artichoke in relation to different irrigation regimes and nitrogen fertilization rates. We also focused on water-use rates as this region is water-limited and prone to drought, as well as on the heat tolerance of artichoke varieties.”
Leskovar says center research is also investigating how to extend the spring growing season so operations can take advantage of the higher off-season prices.
In Texas, he ways, artichokes are grown as annuals or possibly biannuals where re-sprouting is possible. Seedlings are raised in greenhouses in South Texas and are transplanted into the field during the fall and harvested in the spring. There is also a niche market for the flower produced by the artichoke plant.
Leskovar said the nutritional value to the consumer and profit potential to the producer make the artichoke a stand-out alternative crop for many parts of the state. And soon, Leskovar and AgriLife Extension agricultural economist Dr. Marco Palma, College Station, will conduct a consumer preference study using fresh-market artichokes from MO Produce in comparison with other fresh-market and processed artichokes.