Seeds, like toilet paper and hand sanitizer, have always been a simple purchase. But in the age of the the coronavirus, nothing is simple anymore.
Head on over to your favorite seed merchant website and youâ€™ll probably see a sign that says the website is down due to a high demand for seeds. Many companies have had to shut down their websites or stop taking phone orders for seed sales until they can fill their backlog.
A Record Surge
â€śPeople arenâ€™t necessarily hoarding seeds,â€ť says Tom Johns of Territorial Seed Company in Cottage Grove, Oregon.
He says that seeds are in high demand by gardeners of all stripes. â€śThere are three types of gardeners: the enthusiastic gardener who is always going to garden; the one who will garden unless they get a better offer, such as a summer vacation; and now we have the new gardener who is concerned about their food supply.
“All three want seeds.â€ť
Johns says that his sales had ticked up gradually since January, but they increased sharply when the stay-at-home orders began. He saw a seed run during the Great Recession from 2007 to 2009, as well as during the Y2K fears in 2000.
But Johns says in the 35 years heâ€™s been in business, heâ€™s never experienced such a surge in seed sales.
Adapting to the New Normal
Jennifer Tuzzeo, marketing manager from Botanical Interests in Broomfield Colorado, says seed sales have soared over the last six weeksâ€”as much as 600 percent over last year at the same time.
â€śWe are seeing a lot of new gardeners who decided this is the season theyâ€™ll finally start a garden,â€ť she says. â€śNot surprisingly, consumers are focused on vegetable seeds. But flowers and herbs are also in higher demand than usual.â€ť
Phil Kauth from Seed Savers Exchange in Decorah, Iowa, says the demand for seeds has been crazy.
â€śAnd it’s not just SSE,â€ť he says. â€śIt’s all seed companies! We would be okay if we were working normally, but weâ€™ve had to reconfigure the seed house to account for the social distancing aspects, which has slowed us down.â€ť
Johns agrees. â€śWe canâ€™t have as many people on the floor at the same time working, so we had to break it up into two shiftsâ€“day and a swing shiftâ€”and extend our hours. Weâ€™ve shut down our retail shop because itâ€™s attached to our warehouse and we canâ€™t risk getting anyone sick.
“Weâ€™re concentrating our sales to help the most gardeners, so weâ€™re only taking internet orders. And then we were 10 days behind on our internet orders, so we had to shut the website for two weeks. But weâ€™re up and running now.â€ť
Preparing seeds to sell is also slowing things down for companies.
Seed numbers are largely determined by sales from the previous year. The seeds are checked for germination and packets are filled.
So now, to fill the new demand, seed companies have to make more units. Envelopes have to be printed out. Bulk seeds have to be brought out of climate-controlled warehouses or sourced from other places. Envelopes need to be filled.
Some varieties take longer than others to refill.
“We have various machines that fill packets,â€ť says Tuzzeo. â€śBut some need to be hand packed. Itâ€™s a lot of work. Because of this, we might not have as many varieties to pick from. For instance, Territorial Seed refilled 800 packets of Blue Lake pole bean and they sold out over one weekend.
Tuzzeo says although they were finally able to get their stock back up to speed, shipping times are an issue that they canâ€™t resolve.
â€śUSPS is taking longer than usual to deliver packages,â€ť she says.
Johns says he believes he can get orders out by May 15th, which is when the customers who live in the northern altitudes will need them. Tuzzeo says they are currently filling new orders and staying on time.
Kauth says he doesnâ€™t know how long it will be before SSE will take orders again.
If you canâ€™t find seeds to buy, turn to your fellow gardeners and ask if they have any to share. Also consider purchasing seedling plugs and starts from your local gardening center.
And of course, inquire about seeds for sale there. Many shops have curbside service.
Kauth says another option is to order on SSEâ€™s Exchange platform. â€śSign up and you can order seeds by requesting them from Heritage Farm, or IA SSE HF, which is us.â€ť
You can also list seeds of your own to swap with other gardeners.
â€śIf one good thing comes of this craziness, it’s that people will garden and support their local farmers and CSAs more,â€ť says Kauth.
It is currently unknown how long this pandemic will go on. So if you have a seed variety that you like to grow, do as your ancestors who passed down the seeds did: Collect them and safeguard them for next year.
And it’s not just seeds that have people in a tizzyâ€”hatcheries are having a moment too.
Meghan Howard, website manager for Meyer Hatchery, says while spring is always their busiest seasonâ€”primarily the months of February, March and Aprilâ€”they are definitely seeing a much higher volume of sales and traffic for their retail store, website and call center.
â€śSome are parents at home with kids,â€ť she says. â€śThey want to move up their order or place a new order since everyone is home. Many other people are concerned about the food supply chain and want to make sure they have a meat and egg source.â€ť
High product layers and meat birds, such as Cornish Cross, Ranger Broiler, Golden Buff, Leghorns and Broad Breasted Turkeys, are the most in demand.
The hatchery is only able to fill as many orders as they can week by week, but they havenâ€™t increased production, as that takes planning from the previous year.
â€śWhat that means is that weâ€™re selling further out. Instead of being a few weeks out on most breeds, we are months out.â€ť
The coronavirus restrictions havenâ€™t placed a burden on the hatchery, as it is an open space. However, everyone wears face shields and masks, and deliveries are made via drive-through.